2021-22 Go Norse Fund Roster
Biography
Greg Houston's interest in NKU Athletics got started at the inaugural A Night with the Norse Fall Gala in 2016. He sat next to Coach Camryn Whitaker and their conversation is what got him interested in engaging and supporting athletic programs at NKU. He felt a connectiveness that he was never quite able to feel at his alma mater. He enjoys building 'brands' and NKU's momentum and vision to take its sports brand to an even higher level was evident to him from the beginning. He says, "Our potential to build an even bigger brand is certainly in front of us and that’s exciting!"
PROFESSIONAL CAREER
Greg Houston is Co-Founder, Emeritus, DeanHouston, Inc., the eleventh largest advertising/branding/marketing communications firm in the 15-county Greater Cincinnati region (ranked according to number of local employees). Houston, Dale Dean, and his wife, Pamela Houston, started DeanHouston in Cincinnati in the summer of 1988. The company today employs more than 70 full-time professionals.Â
Prior to establishing DeanHouston, Houston was External Communications Representative, Public Affairs Department, for Columbia Gas Transmission Corporation in Charleston, WV.
Houston joined Columbia Gas Transmission Corporation following a three year stint at Charles Ryan Associates, Inc. When Houston joined the Ryan agency, he was named Senior Account Executive; at the time of his departure to join Columbia Gas Transmission Corporation, he was Director of Public Relations. He also served as campaign press secretary for West Virginia’s only three-term governor, a client of the Ryan agency, where he handled media relations and was a speechwriter.
He started his professional career in the radio (WAMX-FM | WCMI-AM) and television (WOWK-TV) news business in the Tri-State market comprised of Ohio, Kentucky and West Virginia (at the time, the 42nd ADI – Area of Dominant Influence – in the country).  He worked six years in the journalism business as a reporter, producer, assignment editor, sports talk show host, and was the weekend host of the West Virginia lottery nightly televised drawings in 1986-87.
OTHER ACTIVITIES
Since March 2015, Houston has served on the board of directors of the Cincinnati Reds Hall of Fame & Museum. He was named a 2015 Gentleman of Style & Substance honoree by the Cincinnati Parks Foundation in August for his dedication and commitment to the Cincinnati community and its many charitable organizations.
Houston has coached ladies fastpitch since 2007. He currently serves as an assistant fastpitch coach at Turpin High School and is the head coach of the 12u Cincy Flames.
A 1980 broadcast journalism graduate of The Ohio State University, Houston established the Frank Houston Scholarship in memory and celebration of the life of his father and his inspiration and influence on him. Today, the scholarship is managed by the Northern Kentucky University Foundation and supports a member of the NKU women’s basketball team.
PERSONAL
Houston and his wife of 32 years, Pamela -- a Louisville, Kentucky native and Co-Founder of Bourbon Cousins, a Cincinnati-based pattern design firm specializing in bourbon-themed products for bourbon enthusiasts -- live in Anderson Township. Their two daughters, Aubrey (29) and Mackenzie (28), live and work in the Greater Cincinnati area.Â
Greg and Pam became first-time grandparents in the summer of 2020. Daniela Kay (Dani) was born August 25 at The Christ Hospital in Cincinnati.
Historical Player Information