HIGHLAND HEIGHTS, Ky. – Northern Kentucky Athletics was named a 2021-22 National Association of Collegiate Marketing Administrators (NACMA) "Best Of" Award Winner, as was announced by the organization this week.

Norse Marketing earned Silver in the Fan Giveaway Promotion category within Group 2 of NACMA's "Best Of" award series.

A one week online fan engagement (Jan. 7 - 18) giveaway that would allow NKU Athletics to utilize previously ordered student giveaway items coupled with a fan customized Space Jam theme twisted Norse Squad poster and 2 for 1 ticket deal to be redeemed at a single game this season. The posters had positive quotes or memories to be shared with the teams to enlighten them in not being able to play in front of a home crowd due to a combination of scheduling and cancellations for a few weeks. Upon return to the Norse home arena fans would find their posters in-game on the video board during timeouts while bottles, posters, and ticket deals were mailed to their home address.

Due to an unplanned series of events the anticipated student giveaway turned online promotion went well. Norse Marketing were not only able to engage fans, but our social media presence was enhanced through this online giveaway. Through channels of direct email and social media interactions our promotion reached 9,588 people and received 624 engagements which yielded at 6.5% engagement rate. 

Initiated in 2003, the NACMA "Best Of" Awards program honors outstanding achievement in marketing and promotions. Awards are presented in 16 categories, with each category divided into three groups based upon school size and conference affiliations to promote fairness.